THE
work.10
A collection of projects where strategy meets execution. Every case study covers the challenge, my contribution, and the real work behind the outcome.
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Yoora Sarah
From unclear positioning to a working brand system.
Total Cleanz
Turning a service website into a conversion engine.
Youthentic
Building, launching and operating a fragrance brand.
Mistgold
Connecting retail and e-commerce with one inventory.
Children’s Cove
Brand and digital work for early childhood education.
RK Cosmetics
Creative direction for an established beauty brand.
Leonore
Visual language shaped around a distinct personality.
Pebisnis Muda
Building a recognizable business-media platform.
Cross-Border Web
Digital builds for clients across countries.
Hijabfest
A visual system built to drive cultural participation.
FROM
STRATEGY
to shipped.
I've worked as a designer, creative lead, developer, brand strategist, and operator. That range means fewer things get lost between a good idea and a useful outcome.
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